Understand
We learn about your audience, current setup and what success needs to look like for this work.
XMAJOKA Service
Data and Business Intelligence
We connect data, analytics and reporting so you can understand what is happening, why it is happening and where to act next.
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A focused capability
Data and Business Intelligence, built around your goals.
We connect data, analytics and reporting so you can understand what is happening, why it is happening and where to act next.
We begin by understanding the challenge and the outcome you need. From there, we choose a practical direction, align the work with your team and deliver a solution that fits your business.
Our Process
How we deliver data and business intelligence.
A clear sequence keeps the work connected to your goals, from first conversation through ongoing improvement.
Plan
We agree on the priorities, deliverables and approach for your data and business intelligence project.
Execute
We build, create or implement the agreed solution and keep you informed as the work progresses.
Improve
We review the outcome, make useful refinements and identify the next opportunity to build on.
Designed for progress
Connected work. Clear next steps.
We bring the right people, tools and expertise together to move this service from a plan into useful work. Your team gets a clear view of what is being delivered and how it supports your wider business goals.
How we can help
- Marketing Analytics
Measure marketing performance across channels, campaigns, audiences and customer journeys.
- GA4 Implementation
Set up meaningful analytics tracking so your website and marketing activity produce useful data.
- Business Intelligence
Turn business data into structured insights that support better decisions.
- Executive Dashboards
Give leadership teams a clear view of the metrics that matter most.
- Marketing Dashboards
Bring campaign, channel and conversion performance into one clear reporting environment.
- Sales Dashboards
Track leads, opportunities, pipelines, conversion and revenue performance in one place.
- Data Visualization
Turn complex datasets into clear visual stories that are easier to understand and act on.
- Attribution
Understand how different marketing touchpoints contribute to customer journeys and outcomes.
- Funnel Analytics
Identify where prospects move forward, where they drop off and where improvements can have the biggest impact.
- Customer Analytics
Understand customer behavior, engagement and lifecycle patterns through structured data.
- Performance Reporting
Create automated and recurring reports that focus on meaningful business metrics rather than vanity numbers.
- Conversion Analytics
Measure what users do across websites, campaigns and digital experiences to improve conversion.
- Data Integration
Connect data from multiple systems so teams can work from more consistent information.
- Reporting Automation
Automate the collection, organization and delivery of recurring reports.
- KPI Frameworks
Define the right metrics for your business and create a clear framework for measuring performance.
- Forecasting
Use historical and current data to support planning, forecasting and resource decisions.
- Decision Intelligence
Combine data, analytics and AI-assisted insights to help teams make faster, better-informed decisions.
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